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Affilipede’s Advertising Evolution ~
Topic Started: Sep 1 2013, 11:15 PM (240,395 Views)
Wayne Miller
Member Avatar
Co-Owner
Affilipede’s Advertising Evolution ~ Part 1 ~
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Click the image to enlarge it ~

In mid-June of 2013 Affilipede unveiled our first T-shirt which at that
time was called “Angel’s Design” because someone my son Nathanial
knew requested it. We later renamed it “The Raspberry Giraffe” for
obvious reasons. Our first ads were just a picture of the T-Shirt, a
few lines about what it’s made of and the sizes it came in. That’s
how we began our advertising adventure. We got better at what
we were doing and we experimented. We used pictures with no
background and we added frames.

Then on July 11, 2013 I began making ads with real people in them
for Affilipede. I have a background in advertising and I just wasn’t
happy with the direction the advertising was taking. I really wanted
people to relate to it. I wanted it to be fun, for the most part anyway.
I wanted it to be different, cutting edge and exciting. Unfortunately
most of my initial attempts at achieving these things fell short.

I’m going to be posting the ads here in chronological order for you viewing pleasure.

There are too many to post all at one time so I’ll be adding a few at a time.
Keep coming back, I’ll eventually get this all up to date. When I do I’ll add
every new ad in here after it’s posted elsewhere on the forum.

There is a post on Affiliforums with every ad as it originally appeared and
it is worth viewing, especially if you do any marketing of your own.

It all began with this “Bacon Heart Tote” ad. We use fairly small images
here on Affiliforums which is where all of the ads get posted first. We use
a code to make them appear small and when you click the image it gets
larger in a separate window. Don’t worry, you’ll see.

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That ad was followed by my first Panda Tote ad, it was basically the same.
It had a different design but at the time I was limited by my software and
I still hadn’t begun to put it all together with my advertising experience.
I knew I was falling short of my own expectations though so I began
collecting Internet advertisements and studying them.

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In the meantime I still need ads to post and I followed up the first two
with this ad. Once again I was following the same pattern, but in the
back of my mind things were beginning to brew.

This ad was basically the same as the first one but the model was holding
the tote instead of shouldering it. We were adding designs and I was still
studying ads. Still limited but trying to improve.

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Keep coming back I'm just getting started ~

I'll show you some great ads because these are great products ~ Get Yours Today ~


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Wayne Miller
Member Avatar
Co-Owner
Affilipede’s Advertising Evolution ~ Part 2 ~
I finally made it back to the Raspberry Giraffe with this ad and I liked it.
Still I wanted to take it to the next level and I was still studying.

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I posted the OWLOL Tote next, same model I just put her on the
other side to mix it up a little. It was a good looking ad but still not
what I wanted.

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I kept collecting ads and studying them. I knew I was about
to make a breakthrough.

I made this ad and it was different only because the
“Family Killed By Ninjas” Tote has a graphic on both
sides which gave me a chance to do something with it.

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Click the image to enlarge it ~

Things were beginning to fall together for me though
and all of my hard work and determination were about
to pay off.

This was my first ad that had different people than the tote model.
I added a background and they were doing something. They were on
a secluded beach together, they had a need for the product because
they needed to travel light.

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Click the image to enlarge it ~

This is still one of my favorite ads. I knew I was making progress and
with the right images I could do something really great because our products are really great ~ Get Yours Today ~

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Wayne Miller
Member Avatar
Co-Owner
Affilipede’s Advertising Evolution ~ Part 3 ~
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This was my next ad that had a person in it ~

It was my first T-Shirt ad too, I put the woman in a mall shopping ~

I think I had the right idea but somehow I just didn't get the result I wanted ~

The woman looks happy and all, I couldn't get the T-shirt to come out clear though ~

All in all I wasn't happy with this ad, I kept studying and I was determined to do better ~

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I went in a way different direction with this ad, mixing a little fun and adventure ~

I wanted to reach out to people and show them that a T-Shirt could be an expression of our inner self ~

I liked this ad a lot, I liked the way the guy tore his shirt open and expressed our Panda T-shirt to the world ~

Sometimes as people we're like that ~ aggressively exposing what's considered to be a timid side proudly, openly ~

I'm excited that Affilipede produces a product that allows us as people to openly express that timid side and let it out ~

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The whole ripping your shirt open thing reminded me of Superman ~

Still haunted by the first Internet Marketer ad in the mall I moved toward that ~

I put this guy coming out of a phone booth, tearing his shirt open to reveal the
"INTERNET MARKETER AND PROUD OF IT" T-shirt and I liked this ad a lot better than the mall ad ~

To me Internet Marketers are super heros, we exhibit courage beyond the norm by being
who we are and doing what we do. We have no boss, no security, we depend entirely on ourselves ~

I'm the one who came up with that slogan in the first place because I feel that way and I think we deserve
to have a shirt that expresses that ~ The "Internet Marketer" shirt can make you money if you wear it and
live up to what it says. We did the same thing in Herbalife years ago when we proudly wore and displayed buttons
that said "Loose Weight Now ~ Ask Me How" ~ It worked then and the "Internet Marketer" T-shirts will work now ~

I actually still like this ad a lot and I even have plans to do it again with just a few minor changes ~

When I did this ad I decided to try to keep the ads fun and develop a style all my own with them ~

I was holding true to the fun ad thing I wanted and it sparked a little super hero in all of us I think ~

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With this ad I wanted to show someone who was happy because or one of Affilipede's T-Shirts ~

I chose the Panda shirt because it looks good on white, really stands out and there's no text to deal with ~

I started working with thought bubbles, I've had a kind of comic book concept in the back of my mind and I
wanted to move toward that and keep the happy thing going at the same time. I think it worked to some degree ~

This ad gave me some new ideas and I was anxious to try them ~

Come back for my next installment and I'll show you what I mean ~

I'll introduce you to a really fun person who thinks our products are great ~

That because our products are great ~ Get Yours Today ~

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Wayne Miller
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Co-Owner
Affilipede's Advertising Evolution ~ Part 4 ~
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With this project I decided to get two products in the ad ~

This ad is a little strange I admit, he looks like he's riding a bicycle ~

Still it's fun in a zanny kind of way and the text was finally starting to work out for me -

The products were easily viewable and all things considered over all I liked it and I still do ~

After I posted this ad I had a bunch of people on Twitter look at it and got a really great response ~

As goofy as it was I knew I was on the right track and I was determined to move forward ~

This ad gave me some new ideas and I was really anxious to try them out ~

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I have this thing I do where I let ideas form themselves in the back of my mind ~

While I was doing that with my new ads I had been thinking about people and signs ~

This ad just sort of happened because when I saw the image I knew I could make it work ~

I know signs work well in advertising because I'm actually trained in that aspect of advertising ~

People work well too because people relate to people so I wanted to combine them both this was the beginning ~

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My next set of ads was sill taking form in my mind ~

While that happened I decided to resort to something else ~

Something we mostly only see in ads geared toward addiction ~ Peer Pressure ~

I put a group of good looking young professionals together with stern looking faces ~

I slip it in different places while I'm posting ads to get a bit of a guilt trip working for us ~

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In Part 3 I said I'd introduce you to someone ~

I call her Excito Girl because she's always excited ~

She loves Affiliped's products and I knew I could work her into lots of ads ~

I'm going to redo this particular ad only because I've gotten my thought bubbles worked out ~

Excito Girl just got an OWLOW T-shirt and she's as excited over this shirt as it's humanly possible to get ~

Keep coming back ~ Excito Girl will be back too and I have some really great new ideas I want to show you ~

These are some really great products ~ Get Yours Today ~

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Wayne Miller
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Co-Owner
Affilipede's Advertising Evolution ~ Part 5 ~
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Click the image to enlarge it ~

Welcome Back ~

At the end of part 4 I introduced you to Excito Girl ~

She had just gotten her new OWLOL T-Shirt and she was very excited ~

In my next ad Excito Girl couldn't wait to tell a friend and of course she loved it too ~

In fact she loved it so much that she declared her intentions of getting one of her own ~

Don't worry you haven't seen the last of Excito Girl of her friend ~

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Every ad can't be about Excito Girl and we have more products than T-Shirts too ~

I was still working on the thought bubbles and I wanted to do an ad for the Biosphere Hoodie ~

I wanted to do some ads where people display the product proudly instead of just wearing it ~

This ad worked out just right for that and I went for big font surrounded by a big thought bubble ~

I want to brand the product with a kind of background text and show everyday people with the products ~

This ad worked well for everything I wanted to accomplish and it has become one of my favorites of all the ads ~

I'm working on a way to bring this character back in a different ad time will tell how that works out for me ~

In the mean time I'm still studying and I still have ideas running around in the back of my mind ~

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I keep coming across ads like this one ~

They're in the ads I've collected and all over Pinterest ~

I decided to do one with a couple in it because I want to appeal to couples ~

I'd already been doing that with flat ads for the Panda T-Shirts and this worked well ~

If you've been paying attention to ads that aren't mine this is what the ad agencies are doing ~

It was a nice change of pace, however not really the direction I want to go with my people ads ~

I still think about it and I may go back and do some sort of a variation on this type of ad, we'll see ~

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With this ad I wanted to touch on something different ~

I wanted to urge people to buy more than one of the product ~

He loves the Biosphere Double Helix T-Shirt so much he buys it by the case ~

I love this guy, I want to have a million customers just like him buying cases of T-shirts ~

He's just an average guy who knows what he likes and wants a lot of it ~

I want to do more ads like this one and I have some ideas ~

Keep coming back because Excito Girl will be back too ~

There's lots more stuff in my mind waiting to get out ~

I Have a lot more really great ideas to share ~

These are great products ~ Get Yours Today ~

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Wayne Miller
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Co-Owner
Affilipede’s Advertising Evolution ~ Part 6 ~
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Welcome back ~

At the end of Part 5 I said I still had some ideas ~

I knew for sure this baby wanted a Panda Shirt ~

Everyone loves babies so this was a no brainer ~

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I'd been working on a T-Shirts should be fun thing ~

This is how I see wearing the Biosphere Shark T-Shirt ~

I think it can also be kind of classy too and I'm working on that ~

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We'll I was still thinking about peer pressure ~

I thought I might try using it in a little nicer way ~

I came up with the idea of a crowd seeing a product and wanting it ~

I really like this ad it did just what I wanted it too and it got a great response too ~

The woman with the Panda Tote knows everyone in that crowd wants one and she loves hers ~

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I had gotten a great response from my first Beach Tote ad ~

People had associated the beach with traveling light like I'd hoped ~

I decided to do another one and this time gear it more toward the men ~

Our fashions define us and original designs on products we use is a great thing ~

These are great products ~ Get Yours Today ~

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Wayne Miller
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Co-Owner
Affilipede’s Advertising Evolution ~ Part 7 ~
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Everyone knows that I consider myself to be an Earthling ~

That said ~ I'm also and American ~

I asked my son Nathanial to design this shirt for me ~

I decided that I would appeal to women with this ad ~

I think women are strong, I wanted them to know it ~

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In the meantime ~

Excito Girl was still telling anyone who would listen about her OWLOL T-Shirt ~

I really liked this woman, she looks like she is listening patiently, being nice ~

She also looks like she really does want an OWLOL T-Shirt ~

I want to put her in another ad, I'm working on it ~

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I love the Raspberry Giraffe T-Shirt ~

It Appeals to most of us on some level ~

I had liked the Panda T-Shirt ad in front of the Zoo ~

Having this woman imitating the giraffe was a great idea ~

Original designs on our products is really all about self expression ~

You can express yourself with our products and I wanted to get that point across ~

This has become one of my favorite ads, but then I'm still studying ~

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I try to put the ads in cool places people frequent ~

Or everyday places that we can all associate with ~

This guys in the electronic store rocking his Throwing Star T-Shirt ~

We've all been there, the music makes you feel like you can do anything ~

Why not have a T-Shirt that makes you feel the exact same way ~

I'm still studying, still learning, still reaching for the stars ~

Trying new things, striving to do something great ~

I know I have great products ~ Get Yours Today ~

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Wayne Miller
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Co-Owner
Affilipede’s Advertising Evolution ~ Part 8 ~
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I said I'd bring Excito Girl and her friend back and here they are ~

Excito Girl's friend has gotten both the LOWL and the OWLOL T-Shirts and she's happy and a little confused ~

I was trying to make a point her that we do have two different Owl T-Shirts and you can get them both ~

I liked this ad a lot and I still think I'll redo it along with some of the other Excito Girl ads ~

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I'm always recruiting new members for Affiliforums ~

I've used Uncle Sam Posters and lots of other things while doing that ~

My people ads just evolved right into that somewhere in the back of me mind ~

Having this girl at the computer with a group of people behind her worked well ~

I liked it and I'll be using variations of this ad in more membership drives soon ~

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This was the first ad that Nathanial did with a person (okay part of a person) in it ~

I was recruiting new members and he came right on in with this ad and I really like it ~

It really express the spirit of Affiliforums as we reach out through the computer to you ~

Heck I think you should join Affiliforums as soon as you're done reading this ~

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Some ads just sort of come together and this was one of them ~

Having this girl holding up a membership sign with people behind her seems so right ~

If the last ad didn't inspire you to join this one should for sure ~

You're here reading this, you can't dispute what the sign says ~

These are all great ads and if you weren't moved to join ~

Then Go Get Yourself A T-Shirt ~

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Wayne Miller
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Affilipede’s Advertising Evolution ~ Part 9 ~
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Welcome Back ~

Yes it's the same girl but it's a different sign ~

It turned out I needed to post about having 135 members, I've always
used just a graphic but this time I did it different ~

Having the woman holding up a sign with people behind her made it more
member like and I liked it ~ I even did it again when we hit 140 members ~

I changed it a little bit but you'll see when we come to that ~

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If you've been with me since the beginning the you'll remember this ~

I did the "Internet marketer And Proud Of It" ad in a mall but I wasn't happy with it ~

I've had that on my mind since then and I've been looking for a way to make it better ~

I decided to put the product on a big sign and have these two beautiful women hold it up ~

I knew that I could use this concept to showcase lots of products and I even had some ideas ~

We'll get into that later, in the mean time ~

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Anyway ~ Maybe you noticed a bench in some of the ads ~

It's a familiar place where the ad people hang out, talk and meet ~

I like to use that aspect in the ads it's a familiar place we feel comfortable with ~

In this ad a man is there with his OWLOL Tote when he's approached by a beautiful woman ~

She really likes his tote which is much cooler than the one she owns and she wants to know
if he will tell her where she can get one ~

I can't say for sure, but he's pretty excited that she is talking to him ~

I think he might try to get a date ~

Just saying ~

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From adult conversations to learning to talk ~

When I saw this picture I knew what to do with it ~

We start wanting things even before we learn how to talk ~

We all have dormant yet inherent memories of that and just accept it ~

I decided to play on that in this ad, you know when you look in his eyes he's really thinking it ~

It just makes you want to stop what you're doing and get him a Panda T-Shirt doesn't it ~

Well you can't So Go Get One for Yourself ~

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Wayne Miller
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Affilipede’s Advertising Evolution ~ Part 10 ~
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Now Trending is a popular term lately ~
I see it everywhere so I thought why not on our ads too ~
The Guy Fawkes "Keep Calm I’m From The Internet" T-Shirt is awesome ~
I thought about how to add Now Trending and decided to put it in the mall ~
I brought my two fun loving sign holders back and my ad was ready to go in no time ~

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I had really liked the Guy dancing because the Panda T-shirt made him happy ~
It was simple but happy and dancing for joy is something we all relate to ~
I decided to use that same feeling and do a Throwing Star T-Shirt ad ~
I think people feel that way about kicking off their shoes sometimes ~
I turned the guy the other way in a Throwing Star T-Shirt ~
It works ~ we always think about ninja’s being barefoot ~
I made the thought bubble bigger and added a small
throwing star at the bottom ~
I like it ~

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I like to stick with things I know people relate to ~
Even grown men relate to the girlfriend thing ~
These girls were perfect for this ad ~
I bet she gets an OWLOL Tote ~
Time will tell ~

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I didn’t make this ad ~
My son Nathanial did ~
I really like it a lot though ~
He’s really smart and talented ~
I have to pay attention to what he’s doing ~
I don’t just learn things from Internet Ads, I learn from him too ~

Once again I’ve shown you some great ads for some great products ~
You wouldn't read this if you didn't think so too ~ Get Yours Today ~

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